Go bubbly and go simple. Expectations were a lot of cava and a crowded Pavilion. Two years running since 2010, that has been the case with this annual soiree held during Mobile World Congress. We even had dignitaries including Daniel Johansson, State Secretary to the Minister for Information Technology and Energy, and Dr. Marianne Treschow, the former Director General and member of the Board of the Swedish Post and Telecom Agency (PTS) and current Commonwealth Telecommunications Organisation (CTO) Ambassador for Scandinavia and Senior Advisor to Ericsson Group.